Airwalk
The Airwalk app is designed for professional skaters, offering a sleek, responsive interface for easy skateboard customization. It includes detailed product guides, personalized recommendations, and interactive tools, allowing users to quickly find and personalize their boards. This minimalist design ensures a smooth ordering process, enhancing customer satisfaction and engagement.
Potential to increase customer return rate by 15% and membership retention by 23% through flexible customization and targeted offers based on user testing.
Implemented reusable order customization that can be applied across different merchandise sales.
Overview
Problem Discovery
Professional skaters struggle to find and customize skateboards, leading to low satisfaction and engagement. A streamlined solution with flexible customization and targeted offers is needed to improve user experience and boost customer loyalty.
Survey
To test my hypothesis regarding the need for customization and strategies to boost customer loyalty, I initiated a survey to gather direct insights. Additionally, I conducted secondary research to support my findings. Here are some of the key feedbacks I received from these efforts.
The Discovery
Feature
The feature section highlights the app's key functionalities: an intuitive interface for easy customization, onboarding, responsiveness. These features are designed to offer skaters a seamless and personalized shopping experience, ensuring they can create their perfect skateboard effortlessly.
Style Guide
The primary color palette for the design features black and white to create a sleek and sophisticated aesthetic. Airwalk, being a fun and relaxed skate shop is identified as user-friendly. To add depth and contrast, deep blue and green were incorporated to evoke a connection with the air and sky. The Proxima Nova typeface was selected to complement the cool and fresh atmosphere of the brand.
Final Designs
Onboarding
Skate customization features are available in three different ways and can be accessed from anywhere on the website. This allows users to easily personalize and tailor their purchases, which is especially helpful for first-time users.
Customization
Skate customization features are available in three different ways and can be accessed from anywhere on the website. This allows users to easily personalize and tailor their purchases, which is especially helpful for first-time users.
Responsiveness
The responsive website enhances the visibility and credibility of the skateboard shopping website. It helps to improve the website's ranking on search engines, making it easier for potential customers to find the website.
The Impact
Positive Result and Plans
The Airwalk app's MVP demonstrates a promising solution for personalized skateboard customization, enhancing user satisfaction through intuitive onboarding and responsive design. Early feedback suggests increased customer return rates and membership retention. The next steps involve broader user testing and potential collaborations with manufacturers and retailers to expand the app's impact within the skateboarding community.
